The pace of AI is relentless. And that speed doesn’t just impact what we can build, it changes how we have to build.

In Kevin Weil’s recent interview on Lenny’s Podcast, he talks candidly about OpenAI’s product philosophy.

In technology, great products don’t sell themselves, especially in enterprise. The difference between a product that wins and one that stalls often comes down to go-to-market (GTM) execution. And that begins with one of the most misunderstood tools in the GTM toolkit: the Ideal Customer Profile (ICP).